Action Medical Research’s mascot voted most popular character
Howard Lake | 25 March 2012 | News
Paddington Bear, the mascot of medical research charity Action Medical Research, has been voted the the UK’s favourite animated character. The announcement was made at the Ninth British Animation Awards in London.
The marmalade-loving bear from Darkest Peru, and nephew to Aunt Lucy, is the official fundraising mascot of the charity.
Paddington beat other shortlisted characters including Aleksandr Meerkat and Super Ted in a public vote at more than 20 screenings across the UK.
Advertisement
Action Medical Research is marking its 60th anniversary this year. It helps fund research into conditions affecting babies and children, including meningitis, epilepsy, cerebral palsy, premature birth, and rare conditions that affect children.
Paddington Bear was created by former BBC cameraman Michael Bond in 1956 and his first book was published in 1958. The popular stories were first made into an animated TV series in 1975.
He has been at the heart of fundraising for Action Medical Research ever since his creator, Michael Bond, met the charity’s founder, Duncan Guthrie, in 1976.
www.action.org.uk
- New classified adverts section gives companies prominence on Google (19 June 2012)
- Five mistakes most charities make with their USP (22 September 2012)
- £25k of digital marketing support offered to Sussex charities (20 November 2012)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.