Irish Cancer Society launches new company fundraising initiative
Howard Lake | 21 March 2012 | News
As part of its annual Daffodil Day appeal this year the Irish Cancer Society (ICS) has introduced a company initiative called ‘Our Company Cares’ which is designed to involve company employees in the nationwide fundraising collection.
The overall target for Daffodil Day 2012 which will take place on 23 March has been set at €3.5 million. The challenge ICS has set itself this year is to recruit at least 200 companies, to take part in the ‘Our Company Cares’ campaign.
Funds raised through ‘Our Company Cares’ will go directly to providing free cancer information and nursing services. This includes the Society’s free home based night nursing service to seriously ill cancer patients.
ICS has already recruited computer company Dell as lead partners for Daffodil Day and they are encouraging employees in businesses and corporate sectors across the country to think of creative and fun ways of raising funds in their workplace throughout March. Suggested activities include organising cake sales and coffee mornings, turning workplaces yellow, and desk cleaning.
In 2010 Dell Ireland became the Irish cancer Society’s lead partner for Daffodil Day for a three year period until 2013. In addition to providing financial support Dell’s 2,300 employees are supporting the campaign by volunteering time and expertise to ICS in the lead up to Daffodil Day and on the day itself
www.cancer.ie
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.