Clearsilver appointed by Sue Ryder for national event brief
Howard Lake | 27 February 2012 | News
Clearsilver Marketing Ltd, has been appointed by Sue Ryder, a national charity providing care to people with life-changing illness, to handle the delivery of its annual signature fundraising events. The brief includes the development and implementation of a marketing strategy as well as concept development and event delivery. Clearsilver will be responsible for the event branding and identity as well as supporting PR and social media activities.
The events will roll out across 11 locations across the UK in September 2012 and the Clearsilver team will work closely with internal stakeholders to deliver an integrated strategy to generate over 11,500 participants. Sue Ryder aims to make the events its signature fundraising activity and is working on an ambitious three-year plan to grow the event reach.
The appointment bolsters the company’s strong heritage in public and third sector having recently worked with other national charities including The Haven, The Variety Club of Great Britain and Battersea Dogs and Cats Home. The appointment was made following a five-way pitch.
Louise Leach, Clearsilver’s Managing Director said: “We are thrilled to be working with Sue Ryder to create a signature event that raises significant funds as well as awareness for the charity. This represents a rare opportunity to be involved with the planning, development and implementation of a mass-scale campaign from the very beginning, and we are looking forward to taking that journey with the team at Sue Ryder.”
Ruth Peters, Head of Events at Sue Ryder said: “We chose to work with Clearsilver because the team demonstrated a completely holistic approach to the brief, including everything from thoughts on marketing and communications strategy, to location identification and logistical implementation.”
The events will be publicised from March 2012 and will take place across the UK from September 2012.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.