Yorkshire Building Society chooses RNLI as charity of the year 2012
Howard Lake | 13 February 2012 | News
The Yorkshire Building Society, the UK’s second largest building society, has chosen the Royal National Lifeboat Institution (RNLI) as its charity of the year for 2012.
The fundraising has already got underway, with building society staff getting involved on the RNLI’s SOS Day, the charity’s biggest fundraising event of the year. At the society’s headquarters in Bradford, senior managers including new chief executive Chris Pilling spent the day trapped in a lifeboat, having buckets of water thrown at them by staff, and were only let ‘ashore’ after they had phoned a string of contacts in the financial services to raise money for the charity.
In addition, staff at 178 branches of the Yorkshire Building Society around the UK were wearing Spots Or Stripes for the day. Many received visits from RNLI volunteer crew to help with the fundraising.
The Yorkshire Building Society fundraising campaign is called ‘Come Rain Or Shine’, to reflect the fact that RNLI volunteers head out to sea to rescue people whatever the weather.
The Yorkshire Building Society Charitable Foundation will also make a contribution to the total raised.
The RNLI was chosen as the charity of the year through a vote of the society’s members. Last year, Yorkshire Building Society staff raised £175,000 for the 2011 Charity of the Year, Alzheimer’s Society.
www.ybs.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.