Milliondollarhomepage creator applies idea to fundraising
Howard Lake | 13 January 2012 | News
Alex Tew, the creator of the successful Milliondollarhomepage.com website which raised $1 million in 2005 by selling 1 million pixels on one web page is reprising the idea.
The first time he was generating money to pay for his university career. This time he is trying to raise funds for his cousin Maggie.
Maggie Thomas, 46, is a mother of six, and has terminal breast cancer. Tew set up maggieshomepage.com to help fund her medical bills and to help ensure that the debt for her treatment does not cause financial problems for her family. She has already cashed in her life insurance and remortgaged her home to raise the $100,000 she and her husband David have spent so far on alternative remedies.
Advertisement
Like the MillionDollarHomePage.com, supporters are able to buy a space and post an image of their choice. Each square of 10 by 10 pixels costs £5 and “all of the money raised will go to Maggie and her family”.
“Our appeal is not to ask for big sums, but a small amount from as many friends, family and even kind strangers as we can reach,” said Tew.
Others have emulated Tew’s pixel-selling idea, and Tew himself worked on a variant of the idea last year, ‘Pay it Forward‘, with charity: water.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.