UNICEF UK's My Fundraising raises over £500,000 in eight months
Howard Lake | 10 January 2012 | News
UNICEF UK’s redeveloped My Fundraising tool has raised £500,000 in eight months. The online fundraising platform enables individuals to create their own profile pages with which to promote their own sponsored fundraising event.
A year ago the charity acknowledged that the My Fundraising website had become outdated, so appointed digital communications agency Chameleon to redesigned and develop it. The new site features a more intuitive navigation structure, a streamlined donation process that includes PayPal, and integration with social channels including Facebook.
My Fundraising is UNICEF UK owned and branded, so does not run using a third party service such as those provided by JustGiving, Virging Money Giving or BT MyDonate. As such, it does not pay commission fees to third parties, and it has full access to the site’s analytics and all supporter and donor data.
The site launched in April 2011, and UNICEF UK promoted it by emailing its supporter base and placing banner ads on its main site.
Results
Since the launch nearly 900 pages have been set up by individual fundraisers. The average donation has risen from £25 on the previous version of the site to £48.
Alyrene Rosser, Fundraising Initiatives Manager (Events) at UNICEF UK said: “This website has been UNICEF UK’s fundraising success story of 2011. I think it’s achieved such a lot in a short space of time because it’s so easy to navigate and use, and has a clear, simple donation process.”
http://fundraise.unicef.org.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.