Chameleon to redesign Breakthrough Breast Cancer's website
Howard Lake | 6 January 2012 | News
Breakthrough Breast Cancer has chosen digital communications agency Chameleon to create a new main website.
Chameleon, which was chosen from a shortlist of six agencies, will begin by undertaking an information architecture review to ensure the site delivers the most effective user journeys possible for its audience groups. The site will be developed with a content management system that is integrated with Breakthrough’s CRM, with the aim of using supporter data to maximise communication and fundraising opportunities.
The site will also be specifically designed to provide a slick user experience for mobile and tablet users. It will go live “later this year”.
David Barker, Director of Communications at Breakthrough Breast Cancer, said: “The redevelopment of our website is a critical part of our new digital strategy and we are really excited about working with the team at Chameleon.”
www.breakthrough.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.