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Sainsbury’s to support Comic Relief for six more years

Sainsbury’s to support Comic Relief for six more years

Supermarket Sainsbury’s has committed itself to support for a further six years. It is the charity’s largest partner and has raised nearly £60 million since 1999, almost 10% of the money raised by the UK public for Comic Relief over the past 12 years.

The ongoing partnership should see Sainsbury’s, its staff and customers, raise a further £50 million through three more Red Nose Days and three Sport Reliefs.

This year Sainsbury’s customers and staff raised a record £11.4 million for the charity through merchandise sales and fundraising. Sainsbury’s staff alone raised over £2 million.

Speaking at the announcement at Sainsbury’s in Cromwell Road, West London, comedian Lenny Henry said: “This new deal marks something truly incredible! £100 million pounds is an insane amount of money and having seen firsthand where every penny goes, I am so proud to be a part of this, it’s going to change a lot of lives.”

Comic Relief chief executive, Kevin Cahill, said: “For one company to help raise £100 million will be truly historic.”

Sainsbury has committed itself to raising £400 million for charitable causes by 2020.

As part of its 20 by 20 sustainability plan, Sainsbury’s aims to have raised £400m for charitable causes by 2020.

www.comicrelief.com

Photo: Lenny Henry. © Jeff Spicer/Comic Relief

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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