Supermarket Sainsbury’s has committed itself to support Comic Relief for a further six years. It is the charity’s largest corporate partner and has raised nearly £60 million since 1999, almost 10% of the money raised by the UK public for Comic Relief over the past 12 years.
The ongoing partnership should see Sainsbury’s, its staff and customers, raise a further £50 million through three more Red Nose Days and three Sport Reliefs.
This year Sainsbury’s customers and staff raised a record £11.4 million for the charity through merchandise sales and fundraising. Sainsbury’s staff alone raised over £2 million.
Speaking at the announcement at Sainsbury’s in Cromwell Road, West London, comedian Lenny Henry said: “This new deal marks something truly incredible! £100 million pounds is an insane amount of money and having seen firsthand where every penny goes, I am so proud to be a part of this, it’s going to change a lot of lives.”
Comic Relief chief executive, Kevin Cahill, said: “For one company to help raise £100 million will be truly historic.”
Sainsbury has committed itself to raising £400 million for charitable causes by 2020.
As part of its 20 by 20 sustainability plan, Sainsbury’s aims to have raised £400m for charitable causes by 2020.
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