Nightrider™ partners with Virgin Money Giving again
Howard Lake | 18 November 2011 | News
Nightrider™ London 2012, the moonlit ride through London for hundreds of charities, has partnered with Virgin Money Giving for the second year.
The 1,000 participants who took part in this year’s event raised over £500,000 for over 200 different charities. Organisers Classic Tours say that next year’s event on 9/10 June 2012 will involve 3,000 cyclists and should raise £1 milllion.
Any charity can take part and benefit. Charity places are priced at £60 each (with a minimum purchase of 10). Supporters then register at a discounted rate of £39 and pledge to raise a minimum sponsorship target set by the charity, usually £175. The average sponsorship raised per person via Virgin Money Giving on Nightrider™ 2011 was £722 including Gift Aid.
Nightriders will set off from either Crystal Palace or Alexandra Palace and follow a 100km moonlit route past over 50 iconic London landmarks. The itinerary will be entirely on roads for ease of access and quality of lighting. Classic Tours provides “full support and back up” through the night.
www.nightrider.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.