Payroll giving was developed in a pre-direct debit age and may therefore no longer be fit for purpose, according to a report by Adrian Sargent and Jen Shang published between Bristol Business School and the Institute of Fundraising.
Growing Philanthropy in the UK, a report written from the Growing Philanthropy Summit in July, says that payroll giving was the most contentious issue discussed, and that the group felt that it should be replaced by the workplace solicitation of direct debits.
According to the report the group also felt that the Fundraising Standards Board should be given more teeth, have power over all charities and funding via a proportion of Gift Aid.
Among other things the report recommended the creation of fundraising ‘ambassadors’ – volunteers who would champion topics such as major gifts, payroll giving and public trust. They would be senior charity officers who would head up mini campaign boards.
It also issued challenges to the Institute of Fundraising to develop academic qualifications in fundraising, starting with a fundraising or a nonprofit communications degree, pointing out that although undergraduate degrees in marketing are plentiful, “a degree to prepare an individual for a career in fundraising is notable only by its absence”.
The Institute should also be prepared to take tougher sanctions against those found to be in breach of the Codes of Fundraising Practice; toughen the Code of Fundraising Practice for Accountability and Transparency in fundraising; develop a ‘right to ask’ campaign alongside a ‘right to say no’ campaign and collate evidence of best practice and actively disseminate it to the professional community.
Download the report from http://bit.ly/uPHG1C
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