Football League seeks official charity partner for 2012/13
Howard Lake | 17 October 2011 | News
The Football League is inviting applications from charities to become its Official Charity Partner for the 2012/13 season.
The current partner is Help the Hospices, and previous partners have been Help for Heroes (2009/10) and Marie Curie Cancer Care (2010/11).
Charities that apply should outline how their partnership “would have a positive impact on The League’s 72 member clubs, their fans and communities”. Proposals should be no longer than two A4 pages, and should indicate how the charity would manage the relationship with The League and its clubs.
A shortlist of six charities will be drawn up from all those applying, and this will be submitted to The Football League Board for approval. The shortlist will then be voted on by three groups: Football League staff, Football League Clubs. and Football League fans via an online public vote.
The winning charity will benefit from a range of opportunities including:
· The use of The Football League logo as the Official Charity Partner of The Football league
· Complimentary full page adverts in one edition of the 72 club programmes
· Complimentary full page adverts in Carling Cup Final, Johnstone’s Paint Trophy Final and three Play-Off Final programmes
· A dedicated week of support at a home fixture during March 2013
Andy Dodd, Marketing Manager at The Football League said: “The annual Football League Charity Partnership has been a huge success since it was established in 2009. The relationship not only raises funds for national charities but also generates awareness of their cause amongst millions of Football League fans.”
Applications should be submitted by email to
ch*****@fo*************.uk
or by post to Official Charity Partner Application, The Football League, 30 Gloucester Place, London, W1U 8FL.
The closing date for entries is midday on 7 November 2011. The winner will be announced in mid December.
www.football-league.co.uk/officialcharity/helpthehospices/20110725/the-football-league-and-help-the-hospices_2300720_2401215
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.