Relationship Marketing rebrands to R Fundraising
Howard Lake | 13 October 2011 | News
Telephone fundraising agency Relationship Marketing has announced that as of 13th October they will change their name to R Fundraising.
This change comes with the company’s move to being focused on recruitment of new donors and being seen very much as a ‘donor recruitment agency’.
The established Donor Investment Programme is really working for many charities in Scotland and a few in England, now is the time for charities in the rest of the UK to recruit donors with good lifetime value. Donor retention will still be part of the service offering.
Alan Clayton, CEO said:
“There is room in the market for a donor recruitment agency. It has been harder and harder to recruit new donors with high costs and high attrition. We believe we have an approach that is really working, and getting not only long term committed givers but loyal cash donors as well.”
Hugh McCaw, Founder of Relationship Marketing, said: ”I am excited to see the next phase of the company. The main focus for R Fundraising is to make sure we continue to build rapport with donors, connecting them to the beneficiaries and showing them the impact of their donations.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.