Charity Bank campaign promotes ethical saving
Howard Lake | 6 September 2011 | News
Charity Bank has begun a national education campaign to educate the population about ethical savings. Its ‘Think Ethical, Save Ethical’ campaign will run up to this year’s National Ethical Investment Week, which takes place from 16 to 22 October 2011.
The campaign is supported by a website which features examples of local charities across the UK which have benefitted directly from Charity Bank’s depositors and ISA holders. All of the money saved with Charity Bank is used to provide loans for charities and community organisations.
Launching its campaign, the Bank has announced that a representative survey of 2,000 UK adults conducted for it by Vision Critical has found that “78% of Britons don’t know how or where their savings are invested”. It also revealed a large gap in knowledge surrounding ethical ISAs and savings.
“There is still a lack of knowledge and understanding of ethical saving amongst the general British population,” said Charity Bank chief executive, Malcolm Hayday. “It is our responsibility to educate the public about the importance of ethical saving – and how easy it can be to do!”
Charity Bank is the only regulated bank in the UK that is also a registered charity. It lends to charities, social enterprises and community organisations, including those that would find it difficult to secure funding from traditional banking sector. It invests 100% of its depositors’ money in supporting charities and enterprises that benefit society and publishes details of every loan it makes. It has loaned over £150 million to charities and social enterprises.
www.CharityBank-EthicalInvestment.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.