It’s a Better Life without Oxfam
Howard Lake | 22 June 2011 | News
An unusual way of promoting Oxfam, but one which contains some good messages and approaches. A world without Oxfam would be a better one, argues the video, because that would mean that poverty has been conquered.
The video won the Student category in the 2011 D&AD Awards.
The video and the mocked-up campaign it promotes focus on Oxfam staff, and there’s a humorous take from them on the charity’s past style of adverts and campaigns.
The imaginary campaign itself features a website where the public can find out about the individual Oxfam staff working on projects around the world. They can even follow them via their social media accounts. You can read about their dreams of what they want to do and achieve once Oxfam has disappeared.
It’s a quirky approach that won’t appeal to all, but congratulations to the students at the Miami Ad School, Madrid for coming up with it and winning the award.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.