For any fundraiser who, in the last two years, has shown aptitude, ability and success beyond their experience.
The shortlisted entries in alphabetical order are:
Dylan joined Barnardo’s in 2008 as regional legacy fundraiser and quickly became a role model for the other regional fundraisers and was voted fundraiser of the year by Barnardo’s staff in 2010. He developed two bespoke free will schemes in Worcester and Greater Manchester that generated almost 200 new legacies with a potential future income of £700,000. He manages an impressive stewardship programme for supporters, works closely with volunteer fundraising groups in his region and has piloted new ways of volunteering. He is a great team player, involving all Midlands fundraising staff in legacy promotion and is highly regarded in the region. He advises, mentors and co-ordinates the work of other regional legacy fundraisers through regular meetings and phone updates. He has developed genuine partnership working between departments and raised the organisation’s profile.
Joe started as campaigns assistant in the direct marketing team for the British Red Cross and has progressed to senior campaigns officer in well under three years. He has managed numerous target-busting campaigns and oversaw the introduction of a sophisticated raffle programme requiring complex data analysis. He took over managing the rolling reactivation telemarketing campaign and increased the reactivation rate by 15%. Since taking on the more senior role he has made a significant contribution to the cash supporter acquisition strategy for 2011, and reviewed how data is purchased and processed, which could save hundreds of thousands of pounds each year. Joe is a naturally intuitive fundraiser who is comfortable in any media and across acquisition and development.
Samiya joined the Muslim Youth Helpline as a part-time assistant fundraiser in 2009. In 2010 the MYH head of fundraising went on maternity leave and Samiya showed great strength and dedication to the organisation by taking on additional responsibilities and extending her working hours to full time. She became the lead on all MYH fundraising events and campaigns and in a few months her work and presence impacted greatly on the organisation. She has initiated and implemented a donor management system; a regular monthly donor newsletter; managed the MYH annual fundraising dinner; overseen the first series of fundraising challenges and contributed to raising funds for the prisoner outreach programme. All in all she has pushed herself to develop key leadership skills and the ability to manage dedicated volunteers and nurture their talents.