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Bupa looks for Great Run charity partner

Bupa looks for Great Run charity partner

Healthcare company Bupa is looking for a new charity with which to partner in the Bupa Great Run Series for 2012. Since Bupa’s stated purpose is “to help people live longer, healthier, happier lives”, it is looking for a charity “with a focus on keeping people well”, that helps people get more active and to take steps to be healthier.

Applications are accepted until 13 May. They want a maximum of one side of A4. There is a clear brief indicating what sort of charity they are looking to partner with. A short-list of up to five charities will be selected and invited to attend a formal pitch presentation in London.

If you have not heard from Bupa by 17 June, then your application will not have been successful.

The Bupa Great Run Series is the largest mass participation series of running in the UK, consisting of seven races across the country with around 150,000 entries every year. The include the world’s biggest half marathon, the Bupa Great North Run, the UK’s biggest 10k, the Bupa Great Manchester Run, and Europe’s biggest 10 mile race, the Bupa Great South Run.

This year marks the third and final year of Bupa’s charity partnership with Alzheimer’s Society. This has raised an anticipated £4 million from around 9,000 runners each year, and built up a valuable atabase of runners for future fundraising.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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