Bupa looks for Great Run charity partner
Howard Lake | 28 April 2011 | News
Healthcare company Bupa is looking for a new charity with which to partner in the Bupa Great Run Series for 2012. Since Bupa’s stated purpose is “to help people live longer, healthier, happier lives”, it is looking for a charity “with a focus on keeping people well”, that helps people get more active and to take steps to be healthier.
Applications are accepted until 13 May. They want a maximum of one side of A4. There is a clear brief indicating what sort of charity they are looking to partner with. A short-list of up to five charities will be selected and invited to attend a formal pitch presentation in London.
If you have not heard from Bupa by 17 June, then your application will not have been successful.
The Bupa Great Run Series is the largest mass participation series of running events in the UK, consisting of seven races across the country with around 150,000 entries every year. The events include the world’s biggest half marathon, the Bupa Great North Run, the UK’s biggest 10k, the Bupa Great Manchester Run, and Europe’s biggest 10 mile race, the Bupa Great South Run.
This year marks the third and final year of Bupa’s charity partnership with Alzheimer’s Society. This has raised an anticipated £4 million from around 9,000 runners each year, and built up a valuable atabase of runners for future fundraising.
www.bupa.com/charity2012?goback=%2Egde_3676441_member_51837573
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.