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YouTube channel to match creatives with nonprofits

YouTube channel to match creatives with nonprofits

YouTube and the Cannes Lions International Festival of Creativity are inviting creative industry people to pitch to work on charities’ campaign briefs. Creatives can upload their 60 second pitch via the ‘Good Work’ YouTube channel, and the five winners will be invited to the Cannes Lions International Festival of Creativity in June 2011.

The Good Work channel showcases briefs from nonprofit organisations around the world seeking creative support to increase the public’s engagement with the critical issues they address.

The deadline for creatives to submit proposals is 9 May 2011. Charities and nonprofits can still submit briefs now.

YouTube and Cannes Lions say that they plan to establish ‘Good Work’ as a platform to connect creatives with nonprofits on an ongoing basis.

Anna Bateson, Director of YouTube Marketing, EMEA, said: “There are many not-for-profits lacking the resources to elevate their campaigns and reach new audiences and there are many creatives willing to dedicate their time to worthy causes without knowing where to begin. ‘Good Work’ can help bridge this gap. Using video in its many different forms is such a powerful way for non-profits to communicate. YouTube’s audience can also be a big part of the solution.”

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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