Hallmark Cards' online Mother's Day messages to benefit breast cancer charities
Howard Lake | 15 March 2011 | News
As part of its annual Cards for a Cure™ campaign, Hallmark Cards is asking adults and children to declare their love for their mother on an online ‘Mums Wall’, with the most ‘liked’ messages turned into bespoke Mother’s Day cards. The company is hoping to find the nation’s funniest, and most memorable and touching tributes to what makes a mum so special.
Hallmark Cards donates £250,000 Hallmark Cards’ Mums Wall to Breast Cancer Campaign and Action Breast Cancer, a programme of the Irish Cancer Society, as part of its Cards for a Cure™ campaign for Mothers Day. The money is contributed independent of card and gift sales.
This is the fifth year of the initiative, so the campaign will have generated £1.25 million in total by Mother’s Day on 3 April 2011.
The campaign this year is being promoted by TV presenter Holly Willoughby. She added to the Mums Wall by completing the sentence “My mum means the world to me because…” with “she is everything I want to be”. All online visitors to the Mums Wall are invited to ‘like’ the special mum message of their choice. The top five favourite mum messages as voted by the public will then be turned into a Hallmark Mother’s Day card for 2011, with the winning message receiving a weekend away for them and their mum.
The cards will be designed in graffiti artwork for a Mother’s Day card to remember. Graffiti Workshop UK, an educational graffiti group, will be using their skills to turn the online mum messages into the cards.
www.hallmark.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.