Sainsbury's Active Kids 2011 opens
Howard Lake | 12 February 2011 | News
Sainsbury’s Active Kids campaign is open again, encouraging shoppers to collect vouchers when shopping at Sainsburys and donating them to local causes to convert into sport kit and experiences.
This is the seventh year of Active Kids, which has expanded beyond just schools to include Scout and Guide groups, nurseries and sports clubs.
Since 2005, over 40,000 of these organisations have shared over £100 million of sports and cookery equipment and coaching experiences.
Organisations new to the scheme have to register, but they can start encouraging their supporters to collect vouchers from now on. Organisations that registered in past years do not need to re-register, unless their details have changed.
Active Kids vouchers can be collected when shopping at Sainsburys between 9 February and 31 May 2011. One voucher is earned for every £10 spent in a single transaction to 31 May 2011 at all main stores, online for groceries, or at Sainsbury’s petrol filling stations, and for each £5 spent in a single transaction at Sainsbury’s Locals.
Nectar card holders can also convert their Nectar points into Active Kids vouchers and donate them at nectar.com. Five hundred Nectar points are converted into 50 Active Kids 1 point vouchers.
If your organisation is collecting the vouchers then it must use them for orders by 22 July 2011.
Last year’s offer of a free tree pack is being run once again, in partnership with the Woodland Trust. Organisations simply have to select a free edible tree pack on their order form when placing an order. There are 10,000 free tree packs, but they are available on a ‘first come, first served’ basis.
www.sainsburys.co.uk/activekids
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.