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Cat charities get the cream of Valentine's Day ecards, say CharityGreetings

Cat charities get the cream of Valentine's Day ecards, say CharityGreetings

Supporters of animal charities, and cat charities in particular, are more likely to make a donation to their favourite charity when sending a Valentine’s Day e-card, than supporters of other causes, according to fundraising greetings card firm, Charity Greetings.

It analysed all Valentine’s Day e-cards sold last year, and discovered 41% of them were supporting cat charities. The site raises money for more than 130 charities, including Help for Heroes, Diabetes UK and Cats Protection.

Furthermore, three out of four people who sent a Valentine’s Day e-card using their site also made an additional donation. On average, people added an extra donation of £2.70 per e-card, meaning that charities raised £3.70 per e-card sold.

Founder Craig Hartzel said: “Valentine’s Day is a day to do something special for our loved ones, and this clearly now extends to our favourite animals.” He suggested that e-cards were particularly useful to those who left it to the last minute to buy a card.

www.joincharitygreetings.com

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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