The Wilmington Group has published the first edition of a monthly magazine for fundraisers, ‘The Fundraiser’. The 40 page colour magazine includes news, analysis, voxpops, case studies, content from the Institute of Fundraising, personality profiles, and, unlike most other trade publications for fundraisers, a list of funding resources.
The Fundraiser is in fact a rebranded and redeveloped version of ‘Charity Funding Report’. It costs £127 a year to subscribe at the charity rate, and has a launch circulation of 3,000 and readership of 10,000 according to its media pack.
The first issue features coverage of Send A Cow’s face-to-face fundraising campaign, Cathy Pharoah’s analysis of the financial trends in charity events fundraising, and advice from Shelter on hosting your own challenge fundraising event, with examples from its Vertical Rush event.
The Fundraiser’s editorial advisory board consists of Bernard Ross (The Management Centre), Amanda McLean (Institute of Fundraising), Alistair McLean (Fundraising Standards Board), Mick Aldridge (Public Fundraising Regulatory Association) and Liz Tait (Battersea Dogs & Cats Home).
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