Dawn French voices advertising campaign to help raise £1 million for children with cancer
Howard Lake | 12 January 2011 | News
Tesco has announced that comedienne Dawn French will be the voice of a new marketing campaign that hopes to raise £1 million for children’s cancer charity CLIC Sargent, Tesco Charity of the Year 2010.
The campaign will be launched on 20 January with a TV ad which encourages shoppers to buy selected products to help children with cancer. The promotional period will run in store and online from 19 January and will continue until 31 January.
5p from each sale, of over 60 big-name household and health and beauty brands will be donated to CLIC Sargent. Shoppers can choose from a wide range of everyday essentials including, Pampers, Ariel, Olay and Pantene, Dettol, Vanish, Finish, Comfort Kleenex® and Andrex®, with an extra £1 donation being made for every Andrex® CLIC Sargent puppy sold. *
Radio and press advertising will run alongside the TV activity and prominent marketing materials will be placed in Tesco stores to support the campaign.
The money raised will contribute to the partnership’s goal to raise £5 million to fund CLIC Sargent nurses to help children with cancer spend more time at home and less time in hospital. These specialist children’s cancer nurses are able to act as key workers – coordinating the care and support of children with cancer both in hospital and in the community.
Lucy Neville-Rolfe, Executive Director, Corporate and Legal Affairs at Tesco, said: ‘We are delighted that Dawn French and so many popular household brands have joined us in this campaign. Their support and the continuing generosity of our customers to CLIC Sargent will mean even more nurses who can coordinate care at home for children and young people with cancer.’
Visit www.clicsargent-tesco.org.uk to find out more information about the Charity of the Year partnership.
ENDS
Notes to Editors:
*5p from the sale of selected products sold in Tesco stores or on Tesco.com between 19-31 January 2011 will be donated* to CLIC Sargent, Registered Charity number 1107328 and registered in Scotland (SC039857). There will be an extra £1 donation* made for every Andrex® CLIC Sargent puppy sold.
*Donations made by Kimberly-Clark, Procter & Gamble, Reckitt Benckiser, SC Johnson and Unilever
Tesco Charity of the Year
• CLIC Sargent is Tesco Charity of the Year 2010 until 28 Feb 2011
• Tesco and CLIC Sargent hope to raise £5 million which will help more children with cancer to leave hospital and spend as much time at home as possible.
• Since 1988, Tesco has chosen a different charity every year to be the focus for staff fundraising. The Tesco Charity Trust then adds 20% to staff fundraising.
• The money raised by each Tesco store, distribution centre and office will be spent to help children with cancer who live in the local community.
• The partnership has been supported throughout 2010 by a range of product promotions in Tesco stores which will be donating a proportion of their sales to the charity. Products include a special range of Tesco greetings cards, a Tesco in-car air freshener and, Canterbury Jack ale while a donation of 0.0125p will also be made by Tesco Personal Finance PLC every time a cash machine is used at Tesco until 28 February 2011. Clubcard customers can now donate their points to CLIC Sargent.
CLIC Sargent
• CLIC Sargent is the children’s cancer charity.
• CLIC Sargent has one simple aim: to ease the burden of childhood cancer on children, young people and their families.
• Every day in the UK, 10 families are told their child has cancer. Diagnosis often comes as a shock. Treatment usually starts straight away and can last for up to three years. As the UK’s leading children’s cancer charity, CLIC Sargent is there with clinical, practical and emotional support, every step of the way.
• The money raised by the partnership will help fund CLIC Sargent specialist children’s nurses across the UK. Cancer treatment can last for years. These nurses will help children spend as much time at home as possible by co-ordinating all the care they need when they get there.
• These nurses will help us change the way children will be cared for in the future – making care at home possible for more children.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.