Thorntons' chocolate bar to raise funds for SCF in Haiti
Howard Lake | 10 January 2011 | News
Sales of a new chocolate bar from Thorntons are to raise funds for Save the Children’s educational programmes in Haiti. The new Limited Edition Chocolate Block made from Haiti cocoa beans has been launched a year after the devastating earthquake which hit the country. Thorntons will donate 91p from every bar sold to Save the Children.
Thorntons’ milk chocolate with mango Chocolate Block went on sale in all Thorntons stores and online from 7 January, costing £1.79. This is the first time Thorntons has used Haitian cocoa beans.
Peter Wright, Thorntons’ Marketing Director said: “After sourcing the cocoa beans from Haiti we wanted to ensure that as much money as possible from sales of the bar also went back into the country and its communities. We were really impressed with all the work Save the Children does for children in Haiti, so 91p from every bar will go to supporting Save the Children’s education programmes there, which are absolutely essential in ensuring children get the resources they need to live and learn”.
www.thorntons.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.