Fundraising news, ideas and inspiration for professional charity fundraisers

Council's payslip pennies pass the £100,000 mark

Council's payslip pennies pass the £100,000 mark

Warwickshire County Council’s staff and pensioners have raised over £100,000 in four years by topping up their monthly payslip by no more than 99p a month.

The Pennies from Heaven scheme was launched at the council four years ago, with current and retired staff invited to make a voluntary donation each month from their payslip. The £100,000 total includes Gift Aid.

The donations are split equally between the council’s chosen charities of Myton Hospice which has bases in Warwick, Rugby and Coventry, and the Mary Ann Evans Hospice which serves, Nuneaton, Bedworth and North Warwickshire.

Warwickshire County Council is the most successful local authority in running a Pennies from Heaven scheme, with around 4,500 staff and pensioners taking part and monthly donations exceeding £2,500.

Anthony Law, Managing Director and founder of Pennies from Heaven said: “The support of the council during this period has been exemplary and a shining example for all employers running or wanting to run a Pennies from Heaven scheme. Each month the numbers increase and in times when the majority of charities have seen a decrease in donations it is quite possible that the £200,000 mark will be reached within the next three years! Who said the pennies don’t add up?”

Martyn Thompson, Deputy Head of Workforce Strategy & Development at Warwickshire County Council said: “The beauty of this scheme is in its simplicity, and it shows how donating a few pennies each month can really add up to a significant sum, which makes a real difference to our chosen charities.”

Photo: Mukumbura on

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />