Tesco is to increase its support for Cancer Research UK’s Race for Life event series, with a pledge to help the charity recruit one million participants.
Tesco has been supporting Race for Life for nine years, with Tesco staff having raised £7.1 million for the charity’s fight against cancer. Next year Tesco promotional activity will celebrate the 10 year partnership and help drive entries for the charity’s events, with a customer and staff recruitment campaign.
Tesco hopes that, of the one million women, over 20,000 will be Tesco staff.
Race for Life is clearly a valuable brand, and in recognition of Tesco’s increased commitment, Race for Life will in 2011 be renamed Tesco and Cancer Research UK’s Race for Life.
Other planned PR and marketing activity includes a Tesco-funded national advertising campaign, promotion through Tesco Clubcard, Tesco.com, ATMs and Tesco Magazine, in-store point-of-sale and live sign up.
Josh Hardie, Head of CSR at Tesco, said: “Race for Life is hugely popular among both our customers and staff as it appeals to all women, whatever their age and however fit they are. We’re thrilled to be celebrating our tenth anniversary of supporting Race for Life in 2011″.
Race for Life is the UK’s largest women-only fundraising event series which, since it began in 1994, has raised £362 million towards Cancer Research UK’s work into all types of cancer. The charity hopes that with the help of Tesco, Race for Life 2011 will be the biggest year yet and that one million women will walk, jog or run 5k to help raise around £80 million at over 300 events across the UK from May until July 2011.
Race for Life opens for entries on 17th January 2011. There is an entry fee of £14.99 to cover organisational and administration costs of the series.