Enthuse - Donor Pulse Summer Report is here. Get the report (on a blue button).

Twixtmas: time for ‘binge doing for charity’

Howard Lake | 5 November 2010 | News

Twixmas (or Twixtmas)- chalked on a blackbaud with winter foliage around it. Photo: Howard Lake
Twixmas/Twixtmas 2020. Photo: Howard Lake

This year’s Twixtmas campaign is underway, aiming to make the world a better place using the five days of ‘Twixtmas’, the days between Christmas and New Year.

The not-for-profit campaign is aiming to encourage everyone to make the most of the opportunity to take small practical actions to make the world better in some way.

Instead of binge shopping, or binge drinking, the campaign is trying to encourage ‘binge doing’ and overcome the problem of ‘time poverty’ – where people perceive they do not have enough time to do things for themselves or others.


An introduction to AI for charity professionals by Ross Angus

The campaign web site www.twixtmas.com offers practical advice and inspiration to encourage everyone to make the most of this under-used opportunity. The site also provides a free facility for sending a Twixtmas e-greeting card, and you can also download a Twixtmas pledge form.

The idea was originally conceived by social enterprise the Flexible Thinking Forum, as a simple way of creating social good by thinking differently about the period between the two public holidays of Christmas and New Year, and make use of untapped resource, energy, and opportunities.

“Imagine if most people did five things during Twixtmas to make the world a better place. Would it be great if you did some small thing to help make this happen?” said Andy Green of the Flexible Thinking Forum.

To help people get the most of period the campaign has themed each of the five days with a focus;