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Lloyd's chooses Bromley by Bow Centre and the Princes' Trust
Howard Lake | 27 October 2010 | News
Specialist insurance market Lloyd’s has chosen local charities Bromley by Bow Centre and the Princes’ Trust as its charity partners for the next three years, and it has erected an eight-foot high signpost in its underwriting room to advertise this.
The signpost, which stands among historical artefacts like the Lutine Bell, a collection of Lord Nelson memorabilia and a 100 year old loss book, shows the proximity of people that have benefited from the charities’ help. These include: Layla, 28, needs a fresh start and Pennie, 18, in trouble at home and school.
The campaign, Brighter Futures for Londoners, is expected to raise over £350,000 over the next three years from Lloyd’s Charities Trust to support local projects.
www.lloyds.com/brighterfutures
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.