National Trust launches its first virtual gifts catalogue
Howard Lake | 15 October 2010 | News
The National Trust has published its first virtual gifts catalogue, showcasing 16 of the 24 gifts available, all of which can be viewed online.
Developed by specialist direct marketing agency DMS, the catalogue’s outer cover reads “What a great Gift! Give something special, save something priceless.”
The catalogue is divided into four sections: ‘Our Landscapes’, ‘Our Wildlife’, ‘Our Environment’ and ‘Our History’. Each category includes a range of gifts aimed at benefiting the National Trust’s work. People can buy gifts ranging from £10 – Save the red squirrel’ – to £2,000 for a Bat Hotel. Other gift themes include the restoration of mountain footpaths, the conservation of tapestries, and adopting a stone at the Giant’s Causeway.
Advertisement
The catalogue is being mailed out to 700,000 members with the National Trust’s Autumn membership magazine. It is also being promoted by an online marketing campaign, and at the National Trust’s online shop.
Louise McRae, head of direct fundraising at National Trust said: “Under the banner ‘What a great gift!’ our new catalogue really does what it says on the cover; it provides everyone with the chance to give something special – and save something priceless”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.