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Oxfam it… Charity names as verbs

Oxfam it… Charity names as verbs

I’ve just found a book that I borrowed ages ago from a friend. She didn’t want it back – “Oxfam it” she suggested. Of course, I understood exactly what she meant: “take it to the nearest Oxfam shop and donate it”.

But that made me think: which other charity names have become verbs? There can’t be many who have made it into such a pantheon.

In the commercial world there are more brand names that have come to represent a more generic action, from “to hoover” through “to xerox” to today’s “to google”, although the latter isn’t as generic as the former two. You wouldn’t be “googling” if you were searching on Yahoo! or Bing.

So, are there any other charity names that can rank alongside Oxfam as a generic verb?

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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