Sleep on the pavement for charity but without leaving your warm bed
Howard Lake | 21 September 2010 | Blogs
Duvet cover sets depicting a cardboard box and a pavement are being sold to raise money for national homelessness charity Emmaus.
Dutch bedding company Snurk (which is Dutch for snore) have designed a range of bedding that has been digitally printed to look like cardboard boxes and pavement slabs: 30% of the proceeds from sales will go to Emmaus.
The link between the product and the charity is very clear, but I’m not convinced it will sell. Do you really want to go to sleep surrounded by street scenes? I hope I’m proved wrong. Can you think of customers for this novelty product? Students?
www.95percent.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.