FRSB to tackle top public complaint issue with data management workshop
Howard Lake | 20 September 2010 | News
The Fundraising Standards Board (FRSB) is presenting a special one-off data management seminar and open surgery run by data specialists on the fundraising issue that generates the most complaints from the public, direct mail. The seminar will focus in particular on data management.
To be held on on 26 October 2010 at the NCVO’s Conference Suite in London, the event will highlight fundraising regulations and best practice when working with supporter and prospect data and will help charity staff confirm whether their supporter data is up to standard.
The event has been designed for those responsible for managing and working with supporter data and will cover data management, strategies for supporter insight and fundraising success, improved compliance with current regulations, and the value of complaints in informing campaign analysis.
“This year’s FRSB Annual Complaints Return showed that one third of public complaints about direct mail fundraising campaigns centred on the poor use of and inaccuracy of data,” explained Sam Wilson, Marketing and Communications Manager at the FRSB. “Data management, data usage and the regulatory requirements for best practice are common areas on which we receive requests from members for advice. There is a very real need for more information and support.”
The seminar is presented in partnership with data specialists The REaD Group, which is sponsoring the event, presenting and providing its data experts for free one-to-one open data surgeries during the day.
Presentations will include those from customer insight specialist Groupe Aeroplane, the company behind the Nectar card scheme, and from Breast Cancer Care and Macmillan Cancer Support on Supporter Relationship Management (SRM).
The day event costs £90 but FRSB members receive a 30% discount off, £63 per person.
www.frsb.org.uk/events
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.