Our soldiers need The Soldiers’ Charity

Howard Lake | 15 September 2010 | News

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• Individual giving

ABF The Soldiers’ Charity unveiled a three-and-a-half minute film, created by digital agency Nonsense, at a screening last night at The Charlotte Street Hotel, London, to an invited audience of beneficiaries, trustees, supporters and staff, which has been posted on its website and on YouTube.

The film, about the charity’s work, is part of a rebranding process, which started in February, and will be a helpful communication tool in the charity’s bid to double its £7m annual fund.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.