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Leo Burnett: Shelter 'House of Cards'

Leo Burnett: Shelter 'House of Cards'

Leo Burnett’s campaign for Shelter from 2009.

The ‘House of Cards’ campaign is designed to raise awareness of the fragility of the UK housing situation. Radiohead donated one of its tracks – Videotape from the In Rainbows album. Voiceover is by Academy Award-nominated actress, Samantha Morton, who herself experienced homelessness before she became famous. The film was shot by Dom and Nic from Outsider and post-production was by Framestore. Everyone donated their services and time for free in making this video.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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