International Tree Foundation appoint JGA for individual giving
Howard Lake | 26 July 2010 | News
The International Tree Foundation has appointed John Grain Associates (JGA) to work with them to develop their individual giving fundraising programme.
The International Tree Foundation (ITF) was established in 1924, but this will be its first significant effort to harness widespread support through the development of an individual giving programme.
JGA are currently working with ITF to identify the case for support and key propositions and to put in place a communications schedule from September onwards. Initially the programme is likely to be a mix of direct marketing and integrated online activities designed to recruit and develop supporters for the long-term.
Lorraine Dunk, CEO of ITF said: “We believe the time is right for us to invest in engaging with a wider audience who will be inspired to help us achieve our mission of a world where trees and forests flourish and where their vital role in supporting life on earth is fully realised and valued”.
www.johngrainassociates.com
Photo: Steve Jurvetson on Flickr.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.