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Why are so few people taking part in the TreeHouse and TalkTalk online fundraising & awareness campaign?

Why are so few people taking part in the TreeHouse and TalkTalk online fundraising & awareness campaign?

It’s nearly a month since TreeHouse and TalkTalk launched what was billed as the world’s first online talkathon as part of the pairs long-term -community partnership. Essentially, the company will donate £1 to the autism education charity for every person that signs up to talk about autism via email, on Twitter or on Facebook (up to a maximum of £150,000). It’s quite a nifty virtual cause related marketing tie-up and, given how simple it is to generate a donation, you’d think its fundraising target would have been reached by now, wouldn’t you? However, so far, only 3,071 people have come on board generating, let me get my calculator out, erm, £3,071! This, despite the fact that TalkTalk are reputed to have marketed this amongst c4m customers.

Actually, make that figure £3,072 as I signed up just now…it took me less than ten seconds and I didn’t have to reveal any personal info other than an email address. And it didn’t cost me anything – the company is making the donation remember!

So, why does this scheme seem to have run out of steam?

Howard, Rob Dyson…what are your thoughts on this?

http://talkathon.talkaboutautism.org.uk/
http://www.treehouse.org.uk/tell-autism/news/treehouse-and-talktalk-launch-world%E2%80%99s-first-online-talkathon-talk-autism

www.changingbusiness.com
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John Thompson is a fundraising consultant with particular expertise in cause-marketing, sponsorship, strategy development, partnership marketing and executive recruitment. A blogger on UK Fundraising since 2006 with a background in corporate fundraising and public relations.

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