Why are so few people taking part in the TreeHouse and TalkTalk online fundraising & awareness campaign?
Howard Lake | 5 July 2010 | Blogs
It’s nearly a month since TreeHouse and TalkTalk launched what was billed as the world’s first online talkathon as part of the pairs long-term corporate-community partnership. Essentially, the company will donate £1 to the autism education charity for every person that signs up to talk about autism via email, on Twitter or on Facebook (up to a maximum of £150,000). It’s quite a nifty virtual cause related marketing tie-up and, given how simple it is to generate a donation, you’d think its fundraising target would have been reached by now, wouldn’t you? However, so far, only 3,071 people have come on board generating, let me get my calculator out, erm, £3,071! This, despite the fact that TalkTalk are reputed to have marketed this amongst c4m customers.
Actually, make that figure £3,072 as I signed up just now…it took me less than ten seconds and I didn’t have to reveal any personal info other than an email address. And it didn’t cost me anything – the company is making the donation remember!
So, why does this scheme seem to have run out of steam?
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Howard, Rob Dyson…what are your thoughts on this?
http://talkathon.talkaboutautism.org.uk/
http://www.treehouse.org.uk/tell-autism/news/treehouse-and-talktalk-launch-world%E2%80%99s-first-online-talkathon-talk-autism
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.