It’s nearly a month since TreeHouse and TalkTalk launched what was billed as the world’s first online talkathon as part of the pairs long-term corporate-community partnership. Essentially, the company will donate £1 to the autism education charity for every person that signs up to talk about autism via email, on Twitter or on Facebook (up to a maximum of £150,000). It’s quite a nifty virtual cause related marketing tie-up and, given how simple it is to generate a donation, you’d think its fundraising target would have been reached by now, wouldn’t you? However, so far, only 3,071 people have come on board generating, let me get my calculator out, erm, £3,071! This, despite the fact that TalkTalk are reputed to have marketed this amongst c4m customers.
Actually, make that figure £3,072 as I signed up just now…it took me less than ten seconds and I didn’t have to reveal any personal info other than an email address. And it didn’t cost me anything – the company is making the donation remember!
So, why does this scheme seem to have run out of steam?
Howard, Rob Dyson…what are your thoughts on this?
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