Children with Leukaemia launch online raffle with Rogavi whitelabel service
Howard Lake | 4 July 2010 | News
Children’s cancer charity Children with Leukaemia has launched its first online raffle using remote and lottery management company Rogavi Network’s while label service. The Chefs Unite raffle offers ‘money can’t buy’ prizes from international celebrity chefs such as Marcus Wareing, Antony Worrall Thompson, Raymond Blanc, Heston Blumenthal and Antonio Carluccio.
Dean Stinton, Head of Direct Marketing and Events for Children with Leukaemia, said: “The Rogavi solution has enabled us to run this groundbreaking raffle fundraiser. Without their licensed software and integration it wouldn’t have been possible to build this on our budget.”
In a recent Evening Standard article, Marcus Wareing, one of the chefs who donated a prize for the Chefs Unite raffle, stated, “I have three children of my own and I can’t imagine how it must feel if one of them falls sick with leukaemia. It’s a very clever idea to do a raffle rather than an auction, because then it’s open to people who can’t afford to bid thousands for a private lesson.”
Rogavi Managing Director Richard McBriar, who, with Hakan Wegeni, set up the company in 2007, said: “Charities should be focused on fundraising and delivery, and it’s not an effective use of time or scarce resources to build technology like this… Our goal is to do for raffles and lotteries what JustGiving did for sponsorship.”
www.rogavi.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.