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Pathways to housing: video and SMS

Howard Lake | 22 March 2010 | News

Open air video and SMS are combined by this New York nonprofit to highlight homelessness and give passers-by an opportunity to get involved and do something, including make a donation. Note how the video changes to show what donations can achieve.

Marcelo Iniarra, writing on his blog, said of this video: “This is a great example of social trysumerism – getting supporters involved in an organization before proposing a financial relationship”.

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