Fundraising Everywhere - The Art of Fundraising

Pathways to housing: video and SMS

Howard Lake | 22 March 2010 | News

Open air video and SMS are combined by this New York nonprofit to highlight homelessness and give passers-by an opportunity to get involved and do something, including make a donation. Note how the video changes to show what donations can achieve.

Marcelo Iniarra, writing on his blog, said of this video: “This is a great example of social trysumerism – getting supporters involved in an organization before proposing a financial relationship”.

Advertisement

Posthub advert. Meet the postal partner that saves time and money for charities. Like yours.

Loading

Mastodon