The filthy rich, etc

Howard Lake | 18 March 2010 | Blogs

• Tagged with:
• Individual giving
• Major gift
• Prospect research

A recent (free) Wealth Bulletin newsletter referred to an extract from Felix Dennis’ new book – “88 The Narrow Road: A Brief Guide to the Getting of Money”. Describing himself as filthy rich, Dennis helpfully defines a few (High Net Worth) terms:

£1 million – £2 million The comfortable poor

£3 million – £4 million The comfortably off

£5 million – £4 million The comfortably wealthy

£16 million – £39 million The lesser rich

£40 million – £74 million The comfortably rich

£75 million – £99 million The rich

£100 million – £199 million The seriously rich

£200 million – £399 million The truly rich

£400 million – £999 million The filthy rich

Over £1 billion The super rich

While we probably need to be looking at wealthier people, particularly those with disposable assets, I would be loth to write off those in the lower tiers as potential major donors. I am frequently asked to look at “The comfortably wealthy” and above.

I wonder if these terms will catch on.

Finbar Cullen

ResearchPlus

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.