£1 Gold Heart badge for Mother's Day to raise funds for The Variety Club
Howard Lake | 11 March 2010 | News
Children’s charity The Variety Club is encouraging the public to buy a Gold Heart badge with a suggested minimum donation of £1 to celebrate Mother’s Day. The funds raised will help it in its work to support “inspirational mums” of sick and disabled children or those children born or diagnosed with a disability.
The charity hopes that the badge will become a collector’s item, as well as a “stylish Mother’s Day gift”.
Gold Heart Badges are available in all Co-operative stores, H Samuel branches, Cineworld, Odeon and across all AHG/MWB venues including DeVere Venues, MWB Exchange and CEC Centres, as well as from the Variety Club website.
Singer Alesha Dixon is the face of the 2010 Gold Heart Appeal and has designed the the badge, which features her signature.
Established in 1991, The Variety Club Gold Hearts have featured a different design every year. Since then it has raised nearly £30 million.
www.varietyclub.org.uk/goldhearts
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.