Useful insight into what is and isn’t working in Facebook and Twitter marketing
Howard Lake | 13 January 2010 | Blogs
If you’re planning or evaluating any form of social media activity, then it’s worth taking a look at eMarketer’s summary of a recently released research report examining which marketing uses of Facebook and Twitter are working best.
Top of the effectiveness list for consumer-focused marketers using Facebook is ‘Creation of a Facebook application around a brand’. While down at the bottom lies ‘Targeted cost per click ads’.
If Twitter’s more your thing, then there is also a summary of the effectiveness of Twitter tactics…
Click here to read on…
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.