Baigent develops Action for Children's new online fundraising site
Howard Lake | 30 October 2009 | News
Action for Children has added new online fundraising tools developed with its digital partner Baigent as part of its rebranding project and to support its current child neglect campaign featuring Davina McCall.
The new website encourages both one-off and regular gifts. The branded donation pages can be customised by Action for Children according to individual campaigns, whether run online or offline, to encourage donor form completion. Google Analytics has been incorporated into the tools to enable the charity to measure the success of each marketing campaign.
Richard Saunders, E-marketing Manager for Action for Children said: “We chose Baigent for their extensive expertise in online fundraising. Good technology plays a vital part in our current fundraising effort and we have enjoyed working with Baigent on this project”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.