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Twitter Billboard debuts at International Fundraising Congress

Howard Lake | 20 October 2009 | News

Twitter billboard: courtesy of marceloiniarra.com

Twitter becomes further integrated into this week’s 29th International Fundraising Conference with the use of the ‘Twitter Billboard’ to let delegates and those not present at the conference communicate.

Developed by Innophoria Labs, the experimental branch of digital innovation and fundraising agency marceloiniarra.com, the Twitter billboard will enable the 900 participants at the conference in Holland communicate and network with each other and with other participants around the world following the event on Twitter.

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Alan Bird, Marketing and Communications Director for Resource Alliance, said: "We feel it will really open up the opportunity for both IFC participants and organizers to communicate and network with each other in real-time, as well as providing delegates with the chance to give immediate feedback on the conference itself.

"It’s typical of Marcelo to come up with an idea so innovative and fun, and yet brilliantly simple at the same time."

The Twitter Billboard is both fun and easy to use. Want to recommend a session or arrange a get-together later in the bar? All you have to do is tweet your comments to #29thIFC and the message will automatically appear on the billboard.

www.marceloiniarra.com

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