The incredibly fast adoption of Social Media over the last couple of years has left many, if not most, organisations in something of a spin – as, in very short order, something that was at first dismissed as the preserve of the young and the geeks has become an unavoidable key component of mainstream communications.
With this recognition has come the desire to develop social media guidelines that help ensure everyone across an organisation works together to get the most from this new technology. However, this is not as easy a task as it might sound. Where do you start when trying to write guidelines for something that is, at its heart, often about engagement through spontaneous, unstructured conversations?
Well, one very handy place to start is Chris Boudreaux’s Social Media Governance website, where he has very helpfully collated links to social media guidelines from over 70 different organisations…
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