Cancer Research UK website shows how public donations are spent
Howard Lake | 15 September 2009 | News
Cancer Research UK has created a website which graphically demonstrates the work funded by public donations and how it helps save lives.
The site at seewhereyourmoneygoes.org.uk features an interactive map filled with inspirational video messages from people all over the UK who work for, or support, Cancer Research UK, including scientists, donors, and cancer survivors.
Advertisement
The site was created by RAPP and is being promoted to existing donors through mail and e-mail.
Visitors can click on a person and view a video of them either explaining why they support the charity, talking about the work the donations fund, or explaining how they survived cancer.
The site encourages people to donate, share the site using various social media options, and it allows people to leave a message, sharing their reasons for supporting Cancer Research UK.
Digital agency Baigent were responsible for some of the behind-the-scenes forms and data management that make the site function so efficiently.
For example, registered supporters wishing to use the site to increase their donation will find that their name, address and other details have been automatically transferred onto the donation form after they have completed an initial security check.
If an existing donor wishes to increase their direct debit donation, they find that they have the option of choosing the amount, or they can select one of the three personalised suggested donation amounts.
Nick Georgiadis, Head of Direct Giving Development at Cancer Research UK, said: "Now, more than ever, it’s imperative that charities show their supporters exactly how their donations are being used. Our new website allows us to do this, by showing how our lifesaving work is making a real difference to people in the UK".
RAPP Executive Creative Director, Rik Haslam, added: "This is a first for a UK charity and a testament to how technology can be used to engage. It’s a truly interactive web platform that really brings Cancer Research UK’s work to life and in doing so will hopefully inspire more people to support the charity’s lifesaving work."
www.seewhereyourmoneygoes.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.