Latest Hype Cycle report – is Twitter on the slide or headed for enlightenment?

Howard Lake | 12 August 2009 | Blogs

• Tagged with:
• Digital
• Twitter

Back in May last year I wrote about the ‘Hype Cycle’ devised by technology research company Gartner to illustrate the adoption, maturity, and business application of specific technologies, and I specifically considered where on the cycle various online fundraising initiatives lay.

So with the release of the the 2009 Hype Cycle Report, I was interested to compare where things are now compared to where they were last year – and there are certainly some interesting shifts from the perspective of the digital fundraiser.

Click here to read on…

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.