IoF Welcomes Latest SMS Success
Howard Lake | 29 July 2009 | News
The IoF welcomes the Mobile Data Association’s announcement of a framework agreement for charity text donations.
The new agreement means that the donation element of an SMS is passed through to the charitable organisation VAT-free.
This important change means that, for registered charities, charitable donations sent to a dedicated short code will have the VAT waived.
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The IoF’s outgoing Chair, Joe Saxton, was asked to lead a campaign to make text giving more effective for fundraising. The first part of his strategy was to remove the VAT element from text giving, which is now underway thanks to his hard work.
Joe Saxton is congratulated on his success, and it’s heartening to see the sort of arrangement that until now has only been available to Comic Relief, on offer to all charities.
There is still progress to be made on SMS texting, however. The Institute now hopes to see a greater percentage of the donation going to the cause and not being swallowed up in mobile phone charges. If more dedicated charity short codes were established, then it will be easier for operators to set up different tariff level for donations.
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For further information please contact:
Diana Mackie Tel. 020 7840 1027 / 07793 802 852
Institute of Fundraising email:
pr***@in**********************.uk
NOTES TO EDITORS
1. Institute of Fundraising
The Institute of Fundraising’s (www.institute-of-fundraising.org.uk) mission is to support fundraisers, through leadership, representation, standards setting and education, to deliver excellent fundraising. Members are supported through training, networking, the dissemination of best practice and representation on issues that affect the fundraising environment. The Institute of Fundraising is the largest individual representative body in the voluntary sector with 5000 Individual members and 300 Organisational members
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.