Donations via Bmycharity up by 47% compared to last year
Howard Lake | 30 April 2009 | News
Online fundraising service Bmycharity reports that donations through its personal fundraising pages have increased by 47% compared to last year. In addition the average value of donations has increased year by 8% over the same period, from £36.17 to £38.90 excluding Gift Aid.
Ben Brabyn, founder and Managing Director of Bmycharity, believes that this this growth is being driven by an increased interaction between charities and their supporters.
He said: “Traditionally charities have left their supporters to fundraise through third party websites and played no further part. But with the emergence of interactive tools like Twitter, leading charities are now engaging with donors and potential supporters much more effectively.
“In addition to the dramatic increase in donation value, this reduces the cost of supporter recruitment and engages with a far wider community than traditional methods.”
One fundraiser, Faisal al-Nakib, summed up the new approach in a message on Twitter: “I love the interaction. .. especially for us fundraisers it’s a real bonus to get noticed. Thankyou”.
By integrating tools such as Twitter, YouTube and Ipadio into sponsorship pages, fundraisers can offer and benefit from real-time interaction with their supporters and the charities they are fundraising for, and all of this can be syndicated to a community of personally introduced new prospects.
www.bmycharity.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.