HiQ chooses Breast Cancer Care as charity of the year
Howard Lake | 25 March 2009 | News
Tyre, batteries and exhausts distributor HiQ has chosen Breast Cancer Care as its charity of the year. The company launched Project Pink at the British Touring Car Championship press day at Rockingham, Northamptonshire with championship drivers donning pink hats and wigs to celebrate the partnership.
The company aims to raise £100,000 over the year and has set each HiQ centre a target of at least £500.
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HiQ marketing manager Geraldine McGovern said the charity was the perfect fit for HiQ, as it reached out to a female audience, many of whom are unaware of the services that HiQ provides.
Fundraising events planned for the year will include a HiQ fundraising ‘Pinkmobile’ stopping off at centres across the UK, and Strawberry Tea picnics at various stages of the year.
www.breastcancercare.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.