WaterAid encourages diners to donate to drink tap water
Howard Lake | 20 March 2009 | News
WaterAid is asking restaurants to encourage their customers to donate a few pence for the tap water they enjoy with their meal. The ‘Tap into WaterAid’ campaign is being rolled out across the UK.
All the money raised goes to support WaterAid’s efforts to bring clean accessible water to millions of children around the world without it.
WaterAid is certainly appealing to a wide audience. An online survey of 2,018 people aged 16-64 conducted by TNS for WaterAid earlier this month found that “tap water is the preferred choice for 63% of people when they dine out”.
The campaign gets underway as World Water Week begins (22-28 March 2009).
WaterAid’s Deputy CEO, Andrew Cook, said: “Water is essential for life, yet here we are in 2009 and more than one in eight of the world’s population are without access to it. This, and the lack of safe sanitation, results in over 1.8 million children dying every year from water-related diseases.
“We’re so lucky here in the UK – we just turn on a tap and our fresh water is there. We are urging people in the UK to go and ask their favourite restaurant to give Tap into WaterAid a go”.
www.wateraid.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.